About Umbrella
Umbrella has helped inform the development of other hospitality projects, while remaining a distinct concept with its own focus and audience.
Today, Umbrella centers on well-made non-alcoholic drinks and spaces designed for social gathering.
Umbrella was created to make non-alcoholic cocktails feel complete.
From the beginning, the focus has been on balance, texture, and flavor — not substitutes or simplifications. Drinks are developed using botanical spirits, bitters, syrups, and fresh ingredients, with the same care and intention you’d expect from a traditional cocktail program.
Umbrella’s work centers entirely on zero-proof beverages. Alongside cocktails, the bottle shop features non-alcoholic spirits, aperitifs, and mixers chosen for depth and versatility, whether you’re mixing at home or serving guests.
Over time, the concept has evolved into a flexible model. Today, Umbrella operates through pop-ups, tastings, partnerships, and private events around the Triangle, while maintaining a retail presence at the Self Care Marketplace in downtown Raleigh.